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Successful Online Auctions Are Made Easy with Gigit

Whether as stand-alone events or as part of a larger initiative, auctions have been used for powerful fundraising, community engagement, and corporate events for a long time. But today’s auctions are different
  • Gigit
  • 20 mins
  • March 31, 2021
Article

create-auction-resource2

Whether as stand-alone events or as part of a larger initiative, auctions have been used for powerful fundraising, community engagement, and corporate events for a long time. But today’s auctions are different. With the need for more virtual events, fundraising, and engagement opportunities, auctions have moved online as well.

Although there are a variety of online auction platforms available, most are costly and complicated to use. In addition, they are singular platforms that aren’t connected in any way to other operational systems or social networks – requiring myriad tools to promote to and engage with potential bidders, as well as to execute the auction itself. In addition, if the auction is a fundraiser – another system yet again to manage charitable tax receipts.

But Gigit auctions are different.

 Online auctions on Gigit use simple drag and drop functionality to build the auction elements you want to include, create a single place for both your organization and your audience to find, bid, track, pay for, and manage charitable tax receipts, as well as organize item shipping or pick up, and more. Plus, you can share your auction, directly into social media, email, or online, and Gigit technical and customer support are available when you need them. It couldn’t be easier.

 To learn more about using Gigit for online auctions, you can book a demo for yourself – or as many of your colleagues as you’d like to invite. But to get you started, here’s how easy it is to create an amazing auction on Gigit.

 

1. Creating an Auction on GigitPicture1-1

Log into the Gigit app and click “Create Auction”. You will have to register for an account if you do not already have one. Registration only requires four pieces of information: your name, display name, a valid email, and your choice of password.

 

2. Choose or Create Group

You will be taken to the Create Event page after completing the sign-in process. The next step is to associate your auction with a particular group.
You will see at least two and possibly three options when it comes to groups. The options are “Existing Group,” “On Behalf of Group,” and “Create New Group.”
 
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To run an auction for an existing group, click on “Existing Group” and make your choice from the dropdown menu. The only choices displayed will be groups for which you have admin privileges.
 
Clicking “On Behalf of Group” will open a text box where you can search for groups. This option is primarily for people who choose to run events and fundraisers for a non-profit organization, but without the direct oversight of that organization. For example, a local business may choose to host a charity car wash to raise money for the local food bank.
 
Click on “Create New Group” if you do not already have a Group Page to associate the auction with. Group Pages are a fundamental part of the way Gigit handles events and fundraising initiatives. 
 
Click “Next” once you have made your choice. At any time during the auction creation process, you may click “Back” to return to the previous screen.
 
 

3. Choose the Online Auction Template

You should now see a page asking you which type of event you wish to create. In this case, click on “Online Auctions” and click “Next.”

Gigit offers a number of templates designed to make creating various types of events quick and easy.

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4. Enter Basic Auction Details

The next step requires you to enter some basic information about your auction. At this stage, you’ll need to enter how much you hope to raise, the name of your auction, and a brief description.  

Event Revenue Goal: You may set this to whatever you wish by typing directly in the box or by using the up and down arrow keys. The default is set at $1,000 and will stay at that level if you do not make any changes.  

Event Name: Provide a name for your auction. We encourage you to come up with funny or memorable names for your auction, but any name you choose must abide by the Gigit service agreement, which prohibits the use of any defamatory, obscene, hateful, or threatening content.

Short Description: Describe your auction in two or three sentences. The system has no preset character limits, but short descriptions are usually better than long ones. Once created, the auction page itself can host longer content such as background information and photo galleries.

Click “Next” to be taken to the next screen when you have filled in all of the required information.

 

5. Set Event Time and Location

You should now see a screen prompting you to choose a date and time for your auction. In addition, you should see options for holding the auction in a physical location or a virtual one.

Indicate the auction’s start time by clicking in the field below “Start Date & Time.” Doing so will cause a calendar to open displaying the current month. Use the arrows at the top of the calendar to page to different months. Once you have found the correct month, simply click the correct date on the calendar to indicate that your auction will start on that date.

You should see a time displayed directly below the calendar. Click on this to set the start time for your auction.

The next step is to set the end time for your auction. Follow the procedure outlined above but click on the field below “End Date & Time” to open the calendar view. Gigit does not set a limit for how long an online auction will last. You can set the duration for a few days, weeks, or even months.

Once you have set the start and end times for your auction, and selected “Virtual” to indicate that you are running an online auction, click “Next” to proceed to the next step.

 

6. Connect the Auction to Stripe

Gigit uses Stripe to process all transactions conducted on the site. It is possible to skip this step for now, but you will be unable to collect auction payments until the auction is connected to a valid Stripe account.

Click on “Connect or Add Stripe Account” to link your auction. Please note that this will temporarily take you off of Gigit to Stripe’s site. Once at Stripe, you will be prompted to enter an email. Once you have entered an email, Stripe will automatically detect any Stripe accounts associated with it. This allows you to easily connect existing Stripe accounts to your auction.

 You will need to create a Stripe account if you do not already have one. Successfully creating a Stripe account requires you to provide the following information:

  • Name (the name of the organization or individual)
  • Legal Name (the legal name of the organization, as distinct from its operating name)
  • Address
  • Contact phone or email
  • Bank information, including transaction, institution, and account number

You will be automatically returned to Gigit once the Stripe account has been connected. Click on “Finish” to proceed to the next step.

 

7. Set Status and Add Images

You should now be on the event page for your online auction. The auction is also automatically listed on the Group Page’s events tab. The auction defaults to active status, but you can render it inactive if you wish. For example, you may wish to render the auction inactive until you have finished loading all of your auction items.

To temporarily change the status to inactive, click on the relevant group listed under “My Groups” in the top navigation bar. Click on the “Events” tab under the cover photo and scroll down until you see the online auction. Hovering over the auction will bring up a list of commands: “Active,” “Delete,” and “Drag.” Clicking on “Active” will turn it to “Inactive.” This means the auction will no longer be visible except to you and other group admins when you are managing your Group Page. You must change the status back to “Active” when you want it to run live. 

Adding Profile and Cover Photos

The event page for your new online auction will default to blank profile and cover images.

To insert a custom profile photo, hover your mouse over the profile photo area. The profile photo area is located at the top left of the auction page. When it appears, click on the camera icon to upload a new photo from your device. The cover photo is the large photo frame directly to the right of the profile photo. These photos are uploaded in the same way as profile photos.

 

8. Fill in About and Location Tabs

Your online auction page has three tabs for holding content: About, Auction, and Locations. The Auction tab is covered in its own section below.  

The About tab starts with one component: Description. Click “Edit Component” to make changes using the visual editor. You can include text, images, and links in this space if you wish, and apply styles to the text. Make sure to change the title from “Description” to something relevant to your organization or the auction itself.

In the case of online auctions, the Locations tab is used primarily to indicate where items can be picked up by the auction winners. To access Locations commands, hover over the component with your mouse. Four buttons will appear: “Create,” “Edit,” “Delete,” and “Drag.” To add a location to the map, click on “Create.” Doing so will open a new window where you can either enter the address manually or choose a map location. There is also an option to give the location a name. When done, click “Add Location.”

You may expand your auction page by adding new tabs and by adding new components to existing tabs. Add any new tabs by clicking on the plus sign located to the right of the existing tabs.

Click on “Add New Component” at the top of any tab to add a component. You can add as many components as you wish. For an in-depth discussion of the components available in the Gigit library, please see “How to Create and Manage Successful Events on Gigit.” Not all of these components are used in online auctions. We’ll go over some of the more common components below.

Description: You can add another description box if you wish. For example, you may want one section that details this year’s auction, and another that gives a brief history of your organization. 

Media: Using this component allows you to add photo and image galleries to your auction. It should be noted that this component is not necessarily for including photos of auction items, which is covered in the section below on creating auction items. Instead, this component is for hosting images that promote your online auction, such as photos of past events or documents such as flyers.

To get started, click “Create Album” which will open a new window where you can name your album. To place images in the album, click “Upload Image.” Continue to upload as many images or documents as you wish. When finished, click “Create Album.”

Causes: Causes are one of the best ways for people to find your auction. Causes on Gigit are somewhat similar to hashtags used by other social media platforms. Adding this component will display a search box where you can look for existing causes. You can also add your own causes by typing in this box and pressing enter. There is no limit to the number of causes you can add, but we strongly urge you to ensure that you only add causes that are relevant to your online auction and your group.

 

9. Add Auction Items

Click on the Auction tab under the cover photo to begin adding items. Like any tab on Gigit, you may add new components to this tab by clicking “Add New Component.” For now, let’s take a look at the Auctions component that’s already present on the tab.

Your Auctions component has two buttons: “Create Auction Items” and “Manage Auction.” We'll examine both of them in their own sections below.

Create Auction Items

 Click on “Create Auction Items” to open a new modal. Begin adding details about the auction time. Note that fields marked with a red star are required entries.

  • Item Name: The name of the item. Be descriptive, but it's best to keep these short.
  • Description: This allows you to describe the item. You can add text and links, and apply styles.
  • Retail Price: Input the auction item's standard retail price.
  • Buy Now Price: This field is not required, but you may set a "Buy Now" price for any item. This will allow auction participants to buy the item immediately at that price.
  • Minimum Start Bid: Enter the price at which bidding will start.
  • Minimum Increment: Enter the minimum bid increment. For example, if you want all bids to be at least five dollars more than the previous bid, you would enter "5" in this box.
  • Start Time/End Time: Select the month from the dropdown list. You can select the date and year by direct text entry or by using the up and down arrows in the date field. Start and end times are selected the same way. Make sure that you have selected AM or PM appropriately.
  • Shipping: A toggle switch that defaults to "off." Turning it on will indicate that shipping is available for the item. It will also cause a dropdown menu to appear where you can select the shipping price. The options for the shipping price are "Free," "Dollar Amount," and "To Be Determined." Choosing "Dollar Amount" will display a new field where you can enter a flat dollar amount that will be charged for shipping. Use “To Be Determined” if you intend to pass the actual shipping cost on to the auction winner.
  • Pick-Up: Another toggle switch, again defaulted to the "off" position. Turning this on will indicate that auction winners may pick up their items at a physical location. A new field will appear with a dropdown menu listing all of the locations you have listed for your auction. You may also add new locations by clicking "Add Location."
  • Images: Click on "Upload Image" to add images to your auction listing. You may add as many images as you wish. The recommended minimum image size is 500 px by 300 px.

Once you have finished filling out all the details, click "Create" to add the item to your online auction.

Congratulations! You have successfully created your first auction item! You can follow the process outlined above to create as many auction items as you wish. They will be listed in the order they’re created.

Items are not visible to the public until you activate them. To do so, click on “Manage Auctions” in the Auction tab. A new window will appear listing all of the auction items for that component. There is a toggle switch located next to each item’s listing under “Visibility.” This switch defaults to the “off” position. Click on it to make the item visible.    

How to Mass Create ItemsPicture4

Gigit allows you to easily create multiple items for your online auctions. Mass item creation essentially copies over start and end times, shipping information, etc., while leaving the item name, description, and pricing details blank. This is especially useful when you have many items offered in a time-limited auction. 

The mass item creation function is accessed from the event page. Click the “Manage” button at the top right of the event’s cover photo. Now, select “Auctions” under “Setup” in the left-hand menu.

You will now see a report listing all of your auction items and details such as the name of the item, bidding increments, the buy now price (if any), and the auction’s close date. You can also add new auction items directly from this page by clicking “Create Item” in the top right.

Hover over the three dots at the end of any auction listing to bring up a list of commands: “Edit,” “Leaderboard,” “Copy,” and “Delete.” Click “Copy” to open a new window where you can insert name, item description, price, etc. The start/end times and shipping/pick-up information are copied over, allowing you to easily create multiple items for the same auction.

Clicking “Edit” will allow you to make changes to the original item. Clicking “Leaderboard” will show you the list of bids, and the winner if the auction has closed. This is where you can change the auction item winner if you are having issues with a timely payment from the original winner.

Gigit Auctions From the User Perspective

Auction participants can choose to make their bids anonymously. You’ll be able to see who it is, but they won’t appear by name in the leaderboard or show up as the winner of the auction after it’s closed.

Gigit allows users to choose automatic bidding. They can set a maximum price for their bid and the increments they wish to use, and the system will automatically make bids on their behalf until the limit is reached or the auction closes.

Users also see shipping options, including whether items are available for pick up, as well as “Buy Now” prices.

The winning bidder is notified via email. A link in the email will take them directly to their personal auction page. This is where they pay for the item.

Managing Your Auction

The Auction tab on your online auction page can hold multiple simultaneous auctions. To add a new auction, click “Add New Component” and select “Auction” from the new window that appears. This is especially useful if you have many auction items and you wish to sort them by category. For example, you may have multiple gift cards, sport or event tickets, or other related items. Adding a new Auction component allows you to easily sort these into their own groups. After adding the component, simply give it a descriptive title (such as Gift Cards) and then follow the previously outlined process to add items.

You can also add completely new Auction tabs to your auction page. This can make it easier to navigate, as the title of each tab is displayed under the cover photo. To add a new tab, click on the plus sign located to the right of the existing tabs. Click “Add Tab” in the window that appears to add a new entry to the list of tabs. Click on the pencil icon next to the new tab to edit the title. When done, click “Close” and your new tab will be added to the page. You may now add whatever components to this tab that you wish, including auctions.

Managing TransactionsPicture5

 You can access all transactions by clicking on “Manage” in the upper right of the event page, and then selecting “Transactions” under “Manage” in the left-hand menu.

This will show you a complete report of all the group’s transactions. Click on “Auction Payments” to view all auction-related transactions.

Click on any transaction to bring up details about that transaction. You can use this to issue refunds when necessary.

 

To learn more about Gigit, and about creating amazing auctions on Gigit, book a demo or visit Gigit online at www.gigitmarketplace.com

 

 


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